[VGAD] WWE 12 TV Spot

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[VGAD analyzes video game advertising and marketing campaigns. What worked, what didn’t, and what’s just straight up gameplay footage.]

I would like to begin by saying that I have not played WWE12. I’m sure the game is actually pretty good for a wrestling simulator. I’m basing this entire article on the TV spot Ihappened to catch one night at 3:00 AM.The commercial in question leads me to award WWE 12 with the “gayest advertisement ever award.”
I understand wrestling isn’t a sport that can be explained without dipping intohomoerotic fan-fiction territory, but this commercial crosses the lines thatadvertisers should have drawn before making up the storyboard. Let’s look atthe demographic for WWE 12, the target audience that THQ considered forthe game they’re publishing: Men. There are women interested in wrestling, ofcourse, but men make up the biggest fan base for wrestling. Keep in mind thatother portions of the audience exist. Other genders, ethnicities and age groupscome into play. But that doesn’t matter when it comes to advertising. Whatmatters is the group that will buy the product the most.

That being said, this game will still be bought by that group. It wouldn’treally matter to big wrestling fans whether or not they saw this. They wouldwant this game just the same way as big fishing fans want to buy Rapala gamesand even swing the extra cash for the peripherals. It doesn’t matter if thegame is shit or not, not many versions of it come out for that to matter. Thesame applies when making the advertisement. It doesn’t matter if it’s super gayor not because the big time fans want it. Whether or not this spot was seen bymany is up for questioning also. I only saw it once and managed to find ithidden in Youtube.

I’ve made it clear I’m not a fan of trailers serving as advertisements for agame so it makes me happy that this isn’t the case here. There’s a fourteensecond intro and the rest of the commercial features gameplay shots to reallysell. This is because the intro does not. I’ll take that back, it sold it tome. When it came on I instantly stopped what I was doing and fixed my eyes.I’m not a fan of wrestling, but I wanted that game. This is the endresult of suddenly bringing on a half naked extremely fit guy into your ad. Notjust bringing him into it, zooming into his muscles which are oiled up for no apparentreason. Is THQ working in cahoots with vegetable oil companies? For fucks sake,they even zoomed into and lingered on that sexy v cut thing. If that’s not pornterritory, I don’t know what is. It felt like the entire thing was actually aminute long. I know I’m an advocate of “sex sells” but I don’t think they understand it’s meant to be used in reservation. Knowwhat needs sex to sell. This does not.
The main fans of wrestling will buy this game, while theones that need convincing and see this won’t. Be it because they’re not intofourteen seconds of Randy Orton’s dick in their face, or because they thinkit’s a mockery of a game as a result of it. It’s one porn song away from being a parody of wrestling. Would you get pumped up for the nextSuper Mario Galaxy if the first fourteen seconds were different zoom in shotsof Mario’s naked body? If he was wearing clothes and slow suspenseful music played as a final reveal happens where everything cuts and it’s simply himsaying, “MAMA MIA”… Then it would be perfect. Randy Orton’s steroid promo won’tsell copies. Stick to the gameplay shots when it’s what will sell and don’twaste money hiring stars when you don’t need to, game advertisers.
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About Author

(Founder/ Publisher/ Youtuber)

Yami is Founder and Publisher of this fine establishment. When not ranting about video game advertising, she's trying to make the gaming community less cynical. You can find her on the Youtubes.

  • Cloure

    lol sounds like this author is having gay tendencies, and is now afraid he's turned gay lol

  • JohnnyLuchador

    Randy Orton is going to come and give you an R.K.O.

    • http://www.facebook.com/profile.php?id=100003405469565 Eminezer

      obviously, cos eeovyrne else in the house is so young, he wants to recapture his youth too stand in front of him naked and see what happens or threaten to leave him .

  • Zack

    Moderately important fun fact: the author of this article, Yamilia Avendano, is female.

  • Tubatic

    It's pretty… Slick… Because it goes from showing this guys unrealistically greasy body to showing in game footage of the guys unrealistic ally greasy body. Dem graphics! Dem abs!!! That is a pretty game, and anyone that doesn't believe that high frame rates sell games is fooling themselves. It's human nature!Also lol at the comments

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    I can take him.

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    I "liked" this comment for the effort. If I had written the article, your comment would have made sense. Unless girls liking guys is gay now. I can't keep up with that stuff anymore.

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    This fact is highly debateable

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    I just sold my copy today. This is the last Blu-ray I buy like this as a blind buy. I must admit to being tlaltoy compelled throughout this movie until the very END and was I EVER disappointed in the ending. My wife was pissed and I just was so bummed. I mean the movie held my attention throughout, including Marisa, and then this ending came and ruined it all. I thought long and hard until I came to the realization that because of this ending I will never watch it again. I was fortunate enough to get $20 back on this! There is no way this film should have made the Oscar race and The Dark Knight did not. At least TDK had some kind of resolution to it. Sorry to be a buzz kill Joe. I agree with EVERYTHING else in your review. It was almost like I was watching the episode of The Office the way they employed all those hand held behind the back camera shots.

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    Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or somhteing. I think that you can do with a few pics to drive the message home a bit, but other than that, this is wonderful blog. An excellent read. I will certainly be back.

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