GTA V Nets $800 Million on Day One

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Rockstar’s Grand Theft Auto V (GTA V) is the most expensive video game to date, costing roughly $265 million to develop and market. For reference, that’s almost how much it costs to make a Hollywood blockbuster. But it turns out this was a good investment: GTA V brought in over $800 million dollars worldwide in one day, and it’s predicted that sales will hit over a billion dollars in the first month.

This is a record not just for publisher Take-Two, but for the games industry as a whole. GTA V has surpassed all previous launch-day revenues, easily overtaking the former record-holder, Call of Duty: Black Ops II, which made around $500 million on its first day. GTA V is also the biggest UK launch ever, selling 1.57 million copies on its first day.

This is particularly impressive given that the next-generation consoles, the PS4 and the Xbox One, will be released in November. Games sales typically stall in the months before a new console is launched, but GTA V has proven that this isn’t the rule. If anything, it might be a year or so before the industry sees sales like this again.

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A recent college graduate who is doing her best to retreat from "the real world" as often as possible, using every form of escapism known to man. Interests include: post-apocalyptic sci-fi, stimulating conversation, and entropic decay. When she's not playing video games (when isn't she playing video games?), chances are she's surfing these fine Interwebs or cuddling with her cat, perhaps simultaneously.

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