Sony’s New Destiny Commercial Begins Marketing Blitz


As the raging console wars continue to claim countless lives (possible exaggeration), Sony put its best marketing foot forward and premiered a new commercial for the upcoming multi-platform game, Destiny, during yesterday’s episode of the massively popular series, The Walking Dead.

The television spot revolves around the slogan “Greatness is greatest when it’s shared”, with the video featuring the system’s content sharing capabilities to the tune of a chipper “sharing is caring” tune. With Destiny releasing September 9 of this year, this high profile television spot is only the beginning of Sony’s strong marketing campaign.


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