VGAD

Analyzes video game advertising and marketing campaigns. What worked, what didn’t, and what’s just straight up gameplay footage.

Analyzes video game advertising and marketing campaigns. What worked, what didn’t, and what’s just straight up gameplay footage.

The Greatest Nintendo Marketing Strategies Over the Years

If you have ever been particularly terrified by a commercial or just completely tickled by some marketing campaign, it was probably Nintendo. As their latest little marketing tactic, Nintendo of America’s Twitter account has been taken over by the character Cranky Kong as a promotion for the new Donkey Kong Country: Tropical Freeze on Nintendo Wii U. It’s quirky, it’s hilarious, and it’s all in good fun. This is the essence of Nintendo games, and it’s always a treat when [...]

 

Japan’s First PS4 Commercial Airs

Japan will finally be joining the rest of the world on February 22. It was surprising to some that the PlayStation 4 would be arriving in Japan after releasing everywhere else. Since Sony has such a grip over the Japanese market it was only logical for them to push their limited supply west and hold off on releasing it home. The ad from BBH features the PS4 releasing in major cities around the world such as New York, Sydney, London, and [...]

 

New Advertising Campaign Idea for Nintendo – Gaming Happens

For this week’s Gaming Happens, I think Nintendo needs a new advertising campaign to make up for all the unsold Wii U units. This week is technically a VGAD, but it’s an idea I’ve kept in my vault for months now and I finally wanted to share it. Let me know what you think! Don’t tell me if it sucks, I know it sucks, it took me like 10 minutes in a class as a last minute homework assignment. If [...]

VGADs of October Review

Welcome back to Twinfinite’s recap of the past month’s top ads. October has been riddled with FPS commercials and there’s no sign of them slowing down either with the release of Xbox One and PlayStation 4 just around the corner. There’s a few other commercials that were thrown into the mix but shooters were on my mind and the lasting impression I got from the video game ads of October. So let’s get to it! Here are the best ads [...]

 

Call of Duty: Ghosts Live-Action Trailer – “Epic Night Out”

“There’s a soldier in all of us.” The 90-second ad by 72andSunny features a group of friends and their very own Call of Duty dog in a war-torn Las Vegas. Directed by James Mangold, the spot also follows the group through a snowy vehicular assault and a shootout in space. The four friends begin their trip on the streets of Las Vegas shooting enemies left and right. They eventually make their way to a rooftop and one of the players gets [...]

Video Game Ads of September

As video game releases typically go, the hottest games usually come out towards the end of the year to greet holiday shoppers. With the holiday season right around the corner, we’re starting to see a lot of television ads from big name studios making their final push towards making their way into your homes. TV spots are unique in nature due to their cost, length, audience, and most often are completely new rather than cut from previous video ads. This [...]

 

Video Game Advertising Ideas

I wish I had all the time in the world for the multitude of video series ideas I have. My beloved VGAD series has suffered and it’s heart breaking. I found this old gem of advertising ideas for Sly Cooper 4, Assassin’s Creed III, Ni No Kuni, and MGR: Revengeance. I really hope I can make this a recurring thing because it’s pretty damn fun sharing with you ad ideas. I love advertising (obviously) and whatever will help people see that it’s really not so terrible works [...]

 

New Xbox One Ad Totally Nails It

At last, Microsoft have woken up and smelt the roses, and/or coffee. Far away, in some office of some looming monolith, a bunch of marketing executives knocked their heads together to come up with the perfect ad. “Who are we selling our console to?” they screamed into the sky – why had the marketing gods forsaken them? They ravaged through thousands of pages of statistics, charts, diagrams, all of which kept coming back to the same figures: all of these [...]

 

NBA 2K12 Has The Most Appealing Ads Ever

I’ve already written about how sports games in general and the gamers who play them are unfairly stigmatized. A point that I didn’t get the chance to make was how much more appealing and entertaining the ads for sports games are. Everything from the music, to the cast, to the general goofiness is more consistent than any other genre. We’ve already covered how some game ads are inappropriate or creepy and while the majority of game ads are better,  they are still [...]

Gearbox and Marketing Honesty – Do You Believe In Life After Lies?

By now it has hit all the major gaming news outlets that SEGA and Gearbox are being sued in a class-action lawsuit over alleged misrepresentation of quality and false advertising of their early contender for worst game of 2013; Aliens: Colonial Marines. I won’t go into too much detail here but you can get the full backstory via our friends at Polygon. This isn’t the first time video game publishers and developers have been under fire for delivering a product [...]

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